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Polaris founder Roger Dillon discovered that his fell running gear wasn’t suitable for his newfound love of mountain biking. With a makeshift sewing setup in his attic, he began crafting custom biking gear for himself and friends, giving rise to Polaris Bikewear.
In the nearly fifty years since its inception, Polaris has remained dedicated to innovation and adventure. Nestled near the Peak District National Park and named after the guiding star, Polaris has consistently led in British design.
At Polaris, we believe cycling is more than just trails—it's about embracing the road and adventure alike. Our extensive range of road and adventure clothing, alongside premium luggage, reflects our commitment to making cycling accessible.
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